Find the reasons why PLR does not work for most would-be internet marketers, and discover what you need to do to make it work for you.
Imagine this common scenario. You arrive at a sales page for a Private Label Rights (PLR) bundle. You will be faced with a whole host of ways in which you can use this PLR to make a lot of money.
You will see a list of tips telling you the various ways you can use the content, but the important concept you need to grasp is that although these tips will work - PLR does not work for most buyers.
If this sounds confusing, don't worry, I will explain everything.
The sales page will probably tell you that you can "Sell The Product As Your Own", or to use the PLR to build a list or as a lead magnet..
What most PLR sellers do not tell you is how to generate the traffic you need in the first place. It is no good just putting up a web page, using the PLR to write a blog, then sitting back and expecting to make loads of money.
This is the missing part of the story that nobody tells you about.
All of the time and money you have spent will have been wasted if you are not driving traffic, in other words potential customers, to your site.
Posting content, no matter how good it is, will not translate into paying customers without some knowledge of Search Engine Optimisation, (SEO).
The same problem exists with videos on YouTube or posts on Pinterest, knowledge of SEO is still crucial. Everything depends on traffic.
You could pay for traffic, but this can work out expensive. That is why PLR does not work unless you learn SEO and start to drive targeted traffic to your website.
Once again buyers of PLR can be misled into thinking that all you have to do is buy a "Biz In A Box" bundle, stick your name on it and sell it as it is.
Beware of being lured into this trap. This is a good idea in theory, but not necessarily in practice.
Google is always looking for unique content, you will have to rewrite about 55% of the content before the Search Engines will take it seriously.
You will also have to add new graphics and cover to any E-book you want to promote.
Then there are other aspects that you will have to take into consideration. You will have to set up a sales page of your own, sort out payment processing and delivery of your digital product.
All this means extra work for you, PLR does not work unless you put all this into place. It is not as easy as you were led to believe.
If it is suggested that you post on Article Directories or create Squidoo Lenses then this PLR has been around a long time. These methods are outdated.
They may have been okay once upon a time but now they are just another reason why PLR does not work for many buyers.
You must always check if the methods you are using are still relevant to today's marketplace, things change fast in the online world.
Keep up to date with what works and what doesn't.
As we have seen, there are many PLR sellers out there dishing out suggestions which sound fine in theory, but do not work in reality.
The seller wants to make everything seem easy so that you will buy from them. Their view is that you bought their PLR to save yourself time and effort and if you buy into that mindset then you will find that PLR does not work for you.
The truth is you will have to rewrite much of the content and carry out a rebranding exercise.
You will have to learn SEO in order to get your site or blog listed by the search engines and learn how to drive traffic to it.
PLR does not work if you do not work on it.
PLR is a great resource and used correctly will boost your online business in many ways, you just need to know the right techniques.
While there are many ways to use PLR not every way will make you a profit.
The trouble is there are not many tutorials available to the newbie PLR buyer. A lack of know-how can hold you back and you end up feeling you have wasted your money on some PLR that does not work.
There are a few PLR sellers who do provide instructions, but these do not always go into great detail.
It is for that very reason that I have created Zero To Hero.
This 31-day guide gives you a complete step-by-step process for going from zero to a profitable package using PLR content.
We are interested to receive any comments, ideas or tips on using PLR.
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